Whirlpool Launches First-Ever Virtual Showroom On Pinterest

Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.

Whirlpool and Pinterest have partnered to create a new immersive shopping experience where busy consumers can look around a virtual showroom to shop for their next home appliance.

The experience, called the “Whirlpool Virtual Showroom,” presents shoppers with a 360 view to tour different laundry spaces and take a deeper product dive through hotspots.

Related | Hinge Adds Voice Prompts Option On Profiles

The initiative is being launched when buying behavior is increasingly shifting towards the purchase of bigger ticket items (like home appliances) online. According to Pinterest, this is particularly true for US Pinners, who are 1.3x more likely to purchase household appliances online than the general population.

The virtual showroom experience offers a window for Pinners to step in and explore from all angles in an immersive, innovative way that replicates the IRL experience without the need to leave home.

The showroom is designed to let consumers interact with Whirlpool laundry appliances, such as the new Top Load Washer with 2 in 1 Removable Agitator, to discover options and features.

According to Pinterest, 12M monthly Pinners are actively searching for ideas and inspiration to remodel their home on its platform and looking for kitchen appliances. Compared to last year, searches for “little laundry room ideas” have increased 6658%!

“With all that consumers already balance in their lives, making time to visit their local appliance store can be challenging. That’s why we’re so excited to partner with Pinterest to offer a virtual showroom that transports shoppers to an immersive experience as if they were in the showroom itself,” said Cory Fortunato, senior brand manager, shopper marketing, Whirlpool.

“We wanted to make it easy to shop for a new washer and dryer from the convenience of your own home, without sacrificing the benefit of seeing the appliance ‘in real life.’ This innovative showroom experience offers the best of both worlds.”


You might also like


More from Pinterest

Pinterest Explains Why Gen Z Loves Trying New Products

Pinterest’s latest research reveals interesting insights about Gen Z’s attitudes towards trying new products.

Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition

Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.

Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team

Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.

Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign

Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.

Pinterest Reveals Holiday Gift Trends And Insights Between Generations

Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.

Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content

Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.

Pinterest Introduces Its First-Ever Original Content Series

Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …

Pinterest Announces New Features To Help You Watch, Discover, And Shop

Pinterest announced new features that make Pinterest more shoppable and empower creators to publish content that they can monetize.

Drive More Brand Purchases With Pinterest’s New Social Shopping Ad features

Pinterest is introducing new social-shopping features, including a new shoppable video ad format automatically generated from catalogs.


httpss://wersm.com/whirlpool-launches-first-ever-virtual-showroom-on-pinterest/

Ninjay H Briotyon

Next Post

Is This the Moment for Passive House Design in New York?

Tue Feb 22 , 2022
The writing is on the wall: Sometime in the next few years, New York State contractors will probably stop building new houses to be heated with gas and oil.  As politicians hammer out the fine print on the 2022 state budget, one of the key battles looming is over a […]
xanliinterior.com Theme: Default Mag by ThemeInWP