Whirlpool Launches First-Ever Digital Showroom On Pinterest

Dwelling home equipment producer, Whirlpool, is popping to Pinterest to arrange a first-of-its-kind immersive purchasing expertise.

Whirlpool and Pinterest have partnered to create a brand new immersive purchasing expertise the place busy shoppers can go searching a digital showroom to buy their subsequent dwelling equipment.

The expertise, known as the “Whirlpool Virtual Showroom,” presents buyers with a 360 view to tour totally different laundry areas and take a deeper product dive by means of hotspots.

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The initiative is being launched when shopping for habits is more and more shifting in direction of the acquisition of larger ticket objects (like dwelling home equipment) on-line. In keeping with Pinterest, that is notably true for US Pinners, who’re 1.3x extra prone to buy family home equipment on-line than the overall inhabitants.

The digital showroom expertise gives a window for Pinners to step in and discover from all angles in an immersive, modern means that replicates the IRL expertise with out the necessity to depart dwelling.

The showroom is designed to let shoppers work together with Whirlpool laundry home equipment, reminiscent of the brand new Top Load Washer with 2 in 1 Removable Agitator, to find choices and options.

In keeping with Pinterest, 12M month-to-month Pinners are actively trying to find concepts and inspiration to rework their dwelling on its platform and on the lookout for kitchen home equipment. In comparison with final 12 months, searches for “little laundry room concepts” have elevated 6658%!

“With all that buyers already steadiness of their lives, making time to go to their native equipment retailer will be difficult. That’s why we’re so excited to companion with Pinterest to supply a digital showroom that transports buyers to an immersive expertise as in the event that they have been within the showroom itself,” mentioned Cory Fortunato, senior model supervisor, shopper advertising and marketing, Whirlpool.

“We needed to make it simple to buy a brand new washer and dryer from the comfort of your individual dwelling, with out sacrificing the advantage of seeing the equipment ‘in actual life.’ This modern showroom expertise gives the very best of each worlds.”

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