The coastal-inspired home and lifestyle brand is now open in Haverford.
About six years ago, I visited my in-laws’ shore house for the first time. They had just completed renovations on their Avalon property, and we were all spending our first weekend together at the new summer spot.
When I walked into the house, I marveled at the crisp, modern by-the-beach furniture, taking in the splashes of rattan, the neutral woven area rugs, the omnipresent white seating, and the bold blue of the pool lounge chairs. Now this is a beach house, I thought to myself.
I learned the majority of the furniture was from Serena & Lily, a brand I had never heard of, but quickly (very quickly) came to know, as my now mother-in-law has a serious knack for interior design. The luxe interior brand specializes in “polished coastal aesthetic,” which basically means their furniture, bedding, rugs, wallpaper, and decor all give off a refined, yet relaxed beachy vibe.
Despite having been in business since 2003, the California-founded company has never had a design shop close to Philly. (Serena & Lily lovers, including my MIL, have had to trek up to Summit, New Jersey — an almost two-hour drive from the city.) But that changed this past Sunday, thanks to the opening of the brand’s first Philly-area location!
We visited the Haverford store, which is super dreamy. Check out the shore house inspo below.
Serena & Lily’s Main Line shop features 3,800 square feet of bi-level indoor space and an 800-square-foot enclosed patio, both of which showcase Serena & Lily’s signature style.
Inside on the second floor is a bright, airy workspace featuring swatch displays of textiles, fabrics, and wallpapers. The area can be used by interior designers for creative purposes or clients seeking one-on-one design services with one of the in-house advisors.
To visit, you’ll have to schedule an appointment. You can do so on the website, via email, or over the phone (610-222-7500). Appointments are available 11 a.m. to 5 p.m. Monday through Saturday, and noon to 4 p.m. on Sunday.
Serena & Lily’s Main Line design shop is located at 25 Haverford Station Road in Haverford.