A Look Inside Serena & Lily’s New Fundamental Line Design Store


The coastal-inspired house and life-style model is now open in Haverford.

Serena & Lily is now open in Haverford. / {Photograph} by Donna Dotan.

About six years in the past, I visited my in-laws’ shore home for the primary time. That they had simply accomplished renovations on their Avalon property, and we have been all spending our first weekend collectively on the new summer season spot.

Once I walked into the home, I marveled on the crisp, fashionable by-the-beach furnishings, taking within the splashes of rattan, the impartial woven space rugs, the omnipresent white seating, and the daring blue of the pool lounge chairs. Now this is a seaside home, I assumed to myself.

I realized the vast majority of the furnishings was from Serena & Lily, a model I had by no means heard of, however shortly (in a short time) got here to know, as my now mother-in-law has a critical knack for inside design. The luxe inside model makes a speciality of “polished coastal aesthetic,” which mainly means their furnishings, bedding, rugs, wallpaper, and decor all give off a refined, but relaxed beachy vibe.

Lounge inspo. / {Photograph} by Donna Dotan.

Regardless of having been in enterprise since 2003, the California-founded firm has by no means had a design store near Philly. (Serena & Lily lovers, together with my MIL, have needed to trek as much as Summit, New Jersey — an virtually two-hour drive from town.) However that modified this previous Sunday, because of the opening of the model’s first Philly-area location!

We visited the Haverford retailer, which is tremendous dreamy. Take a look at the shore home inspo under.

Serena & Lily’s Fundamental Line store options 3,800 sq. ft of bi-level indoor house and an 800-square-foot enclosed patio, each of which showcase Serena & Lily’s signature type.

Coastal front room vibes. / {Photograph} by Donna Dotan.

The out of doors design house. / {Photograph} by Donna Dotan.

Inside on the second flooring is a shiny, ethereal workspace that includes swatch shows of textiles, materials, and wallpapers. The world can be utilized by inside designers for artistic functions or shoppers looking for one-on-one design providers with one of many in-house advisors.

The upstairs design room. / {Photograph} by Donna Dotan.

Plus, the Fundamental Line location highlights rotating artwork from Pennsylvania creators, together with Maureen Boyd, Andrea Moran, and Kristen Tirney.

Serene bed room. / {Photograph} by Donna Dotan.

Seashore-side bed room. / {Photograph} by Laura Brzyski.

To go to, you’ll must schedule an appointment. You are able to do so on the website, by way of electronic mail, or over the telephone (610-222-7500). Appointments can be found 11 a.m. to five p.m. Monday via Saturday, and midday to 4 p.m. on Sunday.

Eating room goals. / {Photograph} by Laura Brzyski.

Serena & Lily’s Fundamental Line design store is positioned at 25 Haverford Station Highway in Haverford.


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